After almost 100 years in business, Elmhurst Dairy has made the decision to shut it’s doors after outgoing trends of their customers consuming dairy.
They have decided to change their business model for the greater good.
According to Rise Of The Vegan, CEO Henry Schwartz said the company has been operating at a high cost in recent years and revealed that “Pasteurized fluid milk has sort of gone out of style.”, “we are unable to continue to go on without ongoing losses.” “There isn’t much room for our kind of business. I tried to keep this open because it was my father’s plant and he asked me to do so.”
The shutdown reflects ongoing trends in the dairy milk business: increasing consumer awareness of the treatment of cows in the milk industry, as well as consumer concern about saturated fat, cholesterol and hormones is leading to declining sales.
Elmhurst Diary first opened in Jamaica, Queens in 1919 but was in need of change to keep up with the times.
The company’s CEO issued a statement saying in part, “My family was dedicated to trying to keep the plant open long past the years that it was economically viable. The family did so at a very high cost but is unable to continue to do so without ongoing losses.
According to Rise Of The Vegan, despite the closing of Elmhurst Dairy, they have renamed their company to simply ‘Elmhurst’ and will switch to producing healthy plant-based milks instead.
In an innovated re-introduction of their new company, they just debuted their new range of plant-based drinks named ‘Milked’.
Schwartz says their new range has “up to 4 times more nuts per serving than the other leading brands” and will be available in four varieties, Almond, Hazelnut, Cashew and Walnut. Each contains only raw cold-milled nuts and simple ingredients. And “No emulsifiers, thickeners, whiteners or frankenfood proteins” are used.
We are thrilled that Elmhurst CEO, Henry Schwartz decided to go the humane route and change his business model to make compassion and health the driving force of his company.
Go Plant-Based, Vegan!
Photo Credit: NY Times