Nars Cosmetics has experienced major backlash following an announcement that it has begun selling its beauty products in China, a market where animal testing is mandatory for all cosmetic companies.
The company, which asserted it believed the controversial move was necessary in order to bring its vision of “beauty and artistry to fans in the region,” responded to its upset client base on Instagram yesterday.
“We want you to know that we hear you,” Nars said in a statement to its followers. “The global elimination of animal testing needs to happen.”
“We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China.”
The company’s weak attempt at an explanation was clearly not enough for the hundreds of people still calling for a boycott of the brand introducing the hashtag #BoycottNars.
“Shame on you,” blasted one angry follower with another stating “Guess I just won’t be buying Nars anymore. Animal lives are more important than reaching another market.”
As per the BBC which pointed to a 2016 report, China is projected to become the largest market for personal care and cosmetic products globally in the next 5 to 10 years and had an estimated $50 billion in domestic sales of beauty products in 2015 alone.
Sadly, Nars is not the only familiar brand to be sold in China; joining the likes of L’Oreal, Benefit, and Nars parent company Shiseido among others.
WAN suggests donating to animal welfare organizations in the fight to END animal testing and to check labels for the leaping bunny or that clearly states “Not Tested On Animals.”
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