Breaking! Alpha Industries Marks The Latest Clothing Company To Go Fur-Free

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American clothing manufacturer, Alpha Industries has made the compassionate decision to adapt to the growing trend of clothing companies going fur-free!

Initially formed to serve as a contractor to the United States military, the decades-old company expanded long ago becoming a major international supplier of consumer American military style and fashion apparel. The company sells its civilian gear both online and at a host of national retailers including Nordstrom, Saks Fifth Avenue, and Urban Outfitters.

The company is primarily known for its flight jackets and vests, including the popular bomber jacket which is shorter and fitted at the waist, made of leather and lined typically with a thick layer of sheepskin.

After learning from PETA that animals killed for their fur may be caged, trapped, beaten, and even skinned alive, the Chantilly-based company agreed to stop selling fur and to ban it from all future designs.

“Modern shoppers simply don’t want animals to be bludgeoned and shocked for coats, collars, and cuffs,” PETA Executive Vice President Tracy Reiman said in a statement. “Alpha Industries’ fur ban is right on trend, and PETA celebrates the company for its kind and business-savvy decision.”

As revealed in PETA’s video exposé narrated by actress and animal advocate Eva Mendes, animals on fur farms in China, the world’s largest fur exporter, spend their entire lives confined to cramped, filthy wire cages without access to food or clean water before they’re electrocuted, gassed, or poisoned. Others are caught in steel-jaw traps, which slam shut on the animals’ legs, often cutting down to the bone, causing excruciating pain. Some animals attempt to chew off their own limbs to escape. If trapped animals don’t die from blood loss, infection, or gangrene, trappers strangle, beat, or stomp on them to death.

This Is Horrific And Must End!

Alpha Industries joins hundreds of other top retailers that have gone fur-free including: BCBG Max Azria, Giorgio Armani, Gucci, Jimmy Choo, Helly Hansen, The North Face and Patagonia.

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