More than 157,000 people have signed a Care2 petition demanding NARS Cosmetics reverse its decision to test on animals after the makeup brand announced it would revert from its cruelty-free stance and conduct animal tests as required by law to sell in China.
Katie Cleary, a leader in the animal welfare movement and Founder of the non-profit Peace 4 Animals and World Animal News (WAN), announced her support today and is encouraging people to sign the petition as well.
“It’s absolutely tragic to think of the countless lives that will be lost and the cruelty they will endure due to NARS’ misguided decision,” said Cleary. Care2 and Katie’s World Animal News have been long-time partners. “We have the power to say NO to laws in China that require animal testing for all cosmetics, it is wrong and must end. The time is now! NARS should listen to its customers and choose compassion over profit!”
Fortunately, the petition is being signed in droves, at a rate of almost 24,400 signatures per day.
NARS posted about its decision to back away from its cruelty-free stance in an Instagram post that sparked a consumer boycott.
“We want you to know that we hear you,” the brand posted on June 27. “The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region.”
The post sparked criticism from bloggers, customers and beauty bigwigs alike, including tattoo artist Kat Von D, who has her own makeup line, and model Joanna Krupa, who posted an Instagram picture saying she was “disgusted and mortified.”
“I was so sad to hear this news because for years I’ve supported NARS beauty products because they were one of the few artistry brands that didn’t test on animals,” Kat Von D posted on Instagram, “and now I am so confused/heartbroken that after all these years they would choose a paycheck over compassion.”