Breaking! Beyond Meat Launches New E-Commerce Site In China Featuring Their Signature Plant-Based Beyond Pork
Lauren Lewis
To continue making plant-based meat accessible to more consumers around the world, Beyond Meat announced the launch of its new e-commerce site on JD.com, one of the country’s largest technology-driven companies. Marking Beyond Meat’s first e-commerce channel in China, the new online store will offer a variety of its delicious and nutritious plant-based products like Beyond Beef and theBeyond Burgerin Beijing, Shanghai, Guangzhou, and Shenzhen, with plans to expand to 300 cities throughout the country.
The e-commerce store marks the first time that consumers can directly purchase Beyond Pork,a savory and sumptuous plant-based product that was created exclusively for the Chinese market. Designed to deliver the great taste, juicy texture, and culinary versatility of animal-based ground pork, Beyond Pork is made with simple, plant-based ingredients, and is a rich source of protein with 18.5g per 100g serving. The product also has approximately 50% less saturated fat than conventional 70/30 ground pork.
The direct-to-consumer site not only offers a new way for customers to shop for Beyond Meat products, it continues to expand Beyond Meat’s retail presence in Mainland China, building off its success with Alibaba’s Hemaand METRO China stores.
“Beyond Meat is excited to launch its store on JD.com to expand our local availability and reach consumers throughout China. With increased capabilities, thanks to our new manufacturing facility in the JXEDZ, we are able to offer a growing portfolio of great-tasting, locally-produced, plant-based meat products that are nutritious and sustainable,” Candy Chan, Beyond Meat China’s General Manager, said in a statement.
For home cooking, Beyond Meat products provide an excellent alternative to favorite local dishes such as stir-fry, dumplings, mapo tofu, and zhajiang noodles, further demonstrating Beyond Meat’s versatility in the kitchen and meeting consumer demand for delicious, nutritious, and sustainable protein.
JD.com’s extensive logistic capabilities help provide quick delivery of Beyond Meat products to consumers in participating cities throughout China. Beyond Beef, the Beyond Burger, and Beyond Pork are produced locally at Beyond Meat’s newly-opened production facility in the Jiaxing Economic & Technological Development Zone (JXEDZ) and stored in JD.com’s warehouses across China for on-demand ordering and delivery.
The new e-commerce site announcement comes just 15 months after Beyond Meat first entered Mainland China through a partnership with Starbucks China.Within its first year in the market, Beyond Meat has launched a high-profile foodservice partnership with Yum! China, as well as with well-known names in China’s dining scene, including Jindingxuan, GangLi Beijing, W Hotel Shanghai and more.
