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Beyond Meat’s Latest Partnership With HelloFresh Proves The World Continues To Move Towards A Plant-Based Future

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Home cooks throughout the United States have yet another reason to be “beyond” thrilled after prominent global meal-kit company, HelloFresh, announced plans to introduce the Beyond Burger from Beyond Meat, a market leader in the plant-based meat category.

Offered as part of HelloFresh’s premium Craft Burger collection, HelloFresh customers can now order the first recipe featuring Beyond Burgers, which is paired with Potato Wedges and Creamy Mustard Aioli. The delicious debut will begin shipping to customers nationwide the week of September 14th.

“We are always looking to expand our menu offerings and provide customers with exciting, new recipe choices that appeal to a variety of palates and eating preferences,” Marcel Comtois, Vice President of Procurement, HelloFresh U.S. said in a statement. “With the addition of the Beyond Burger to our menus, we are excited to give our home cooks the opportunity to discover new ways of cooking delicious burgers using this innovative plant-based protein.”

With less total and saturated fat than an 80/20 beef burger, the Beyond Burger is the world’s first plant-based burger designed to look, cook, and satisfy like beef but is made without GMOs, soy, or gluten. The Beyond Burger has 20 grams of plant protein derived from a blend of peas, mung beans and brown rice.

“We’re very pleased to partner with HelloFresh to bring the Beyond Burger to more families across North America,” said Ethan Brown, Beyond Meat Founder and CEO. “We know that tasting is believing, and this partnership will enable more consumers to experience the meaty taste and juicy texture of the Beyond Burger while enjoying the added nutritional and environmental benefits of consuming plant-based protein.”

In July of this year, the Beyond Burger also became available on HelloFresh Canada menus.

May Beyond Meat become a staple for the company that also operates in  the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, and New Zealand. In the first quarter of this year alone, HelloFresh delivered 65.6 million meals to 2.48 million active customers worldwide.

As reported by WAN last month, the news follows another ingredient-and-recipe meal kit service, Blue Apron, incorporating plant-based proteins, also from Beyond Meat, into their offerings.

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