A Bloody Mess? New Online Market Called Rhino Horn Trade Africa (RHTA) Just Launched To Promote Legal Trade Of Rhino Horn In South Africa

Photo from Kariega Game Reserve

The Private Rhino Owners Association (PROA) launched a new initiative yesterday that will reportedly facilitate the legal trade of rhino horn in South Africa and force poachers “out of business.”

While rhino horn is banned from being exported from South Africa, on April 5th of last year the Constitutional Court overturned a 2015 moratorium on rhino horn which subsequently legalized the domestic trade in South Africa.

According to the association’s website, the new online market approach, named Rhino Horn Trade Africa (RHTA), enables the buying and selling of “clean” rhino horn between permit holding, qualified sellers and buyers as every rhino horn offered for sale through the portal will have a DNA certificate.

It claims that “genetic profiling is the key control in establishing the provenance of every rhino horn. By this mechanism, no “blood” horn is able to enter the market.”

No “blood” horn is able to enter the market?

Isn’t it all somewhat bloodied when despite efforts to end the horrific practice, the controversial trade continues with some ranchers in South Africa sawing off rhino horns from live animals because they have the ability to grow back, while other organizations must do it in order to protect the species from poachers and extinction in the wild.

That’s not only cruel, it’s bloody!

As per Reuters, South Africa has more than 80% of the world’s estimated 25,000 rhinoceroses. Rhino poaching rates in South Africa surged from 83 in 2008 to a record 1,215 in 2014.

More than 7,000 rhinos are in private hands in South Africa, according to PROA.

The primary objective of Rhino Horn Trade Africa (RHTA), as per the Private Rhino Owners Association (PROA), is the long-term survival of the rhinoceros.


The association further tries to soften the hard sell by claiming that proceeds from the sale of “clean” rhino horn will ultimately be distributed to “the custodians and owners of the rhino after a portion has been set aside for rhino conservation.”

Clean? Conservation?

How about Convoluted!

Sounds more like they are trying to “clean” up a bloody mess that should never be allowed to occur in the first place!

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