As its stocks continue to gain substantial traction, Beyond Meat, Inc. (NASDAQ: BYND) announced today that it has expanded its partnership with Zandbergen World’s Finest Meat to produce the brand’s innovative plant-based meats at a new manufacturing facility being constructed by Zandbergen in Zoeterwoude, the Netherlands.
As previously reported by WAN, the news follows JPMorgan’s belief that the market for plant-based meat may increase to $100 billion in 15 years; a market 100 times larger than its current size.
Upon completion of the facility, which is expected in the first quarter of 2020, the manufacturing partnership will mark Beyond Meat’s first production capability outside the United States. Localized production is expected to reduce the brand’s transportation footprint, while increasing the speed in which Beyond Meat can bring products to customers across Europe.
“The consumer response in Europe has been very positive and we look forward to being able to better serve those customers with locally produced products,” Seth Goldman, Executive Chairman of Beyond Meat said in a statement. “We are pleased to have strong strategic partners in Europe like Zandbergen to help us grow our global footprint.”
Last year, Zandbergen World’s Finest Meat started distributing Beyond Meat’s products throughout Europe across both foodservice and retail platforms.
“As the demand for plant-based products continues to expand in Europe, we are thrilled to be partnering with Beyond Meat to produce their innovative products outside the U.S.,” said Adriaan Figee, Chief Commercial Officer of Zandbergen World’s Finest Meat.
Most recently, the Beyond Burger joined the meat case at Albert Heijn in the Netherlands, Delhaize in Belgium, and Tesco in the UK. In addition to these key retailers, Beyond Meat is focused on expanding availability across foodservice platforms in Europe, targeting popular burger chains and innovative restauranteurs looking to serve delicious, high-quality, plant-based meat.
Beyond Meat is dedicated to creating nutritious plant-based meats free of soy, gluten and GMOs that taste delicious and deliver a consumer experience that is indistinguishable from that provided by animal-based meats.
Beyond Meat is currently distributed internationally, through distributors in Australia, Chile, the European Union, Hong Kong, Israel, the Middle East, New Zealand, South Korea, Taiwan and the United Kingdom, making it one of the most widely distributed plant-based meats currently available on the market.
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