Beyond Meat Launches Affordable “Cookout Classic” Pack In The U.S., Making Plant-Based Meat More Accessible To Everyone

Beyond Meat is continuing to make plant-based burgers more accessible and affordable this summer with the introduction of “Cookout Classic,” a limited edition burger 10-pack available at Walmart and Target stores nationwide, as well as select retailers across the United States beginning the week of June 22nd.

The new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein, making delicious, nutritious, and sustainable plant-based meat more accessible to more people.

With growing consumer interest in plant-based protein, the Cookout Classic value pack is designed to inspire a shift to plant-based meat at barbecues and summer gatherings. The juicy and delicious burgers are made with simple, plant-based ingredients without GMOs, soy or gluten, and are packaged in a fully recyclable cardboard carton, aligning with Beyond Meat’s commitment to sustainability.

According to the most recent SPINS data, in the 4-week period ending May 17, 2020, Beyond Meat was the #1 brand in refrigerated plant-based meat and had the top four selling items in all of plant-based meat.

“With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date,” Ethan Brown, Founder and CEO of Beyond Meat said in a statement. “This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers.”

The introduction of Cookout Classic value packs is one of several initiatives aimed at increasing accessibility of Beyond Meat’s plant-based meat, including a new direct-to-consumer site expected to launch later this summer.

Through July 4th, people can also enjoy additional savings on Beyond Meat’s products found in the fresh meat case with promotions at major retailers including: Kroger, Publix, Albertsons, Whole Foods Market, Shoprite, Giant Foods, and Stop & Shop.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg