Miyoko’s Creamery, a leading plant-based dairy brand known for its award-winning vegan cheeses and butter, announced yesterday that Ellen DeGeneres and Portia de Rossi are the company’s newest investors.
The undisclosed funding supports Miyoko’s position as a leader in the plant-based dairy category as they prepare to introduce groundbreaking new products in early 2020.
DeGeneres and de Rossi, who both share Miyoko’s goal of promoting a more ethical and sustainable world, have been longtime fans of the brand.
“Being kind to one another is not just about people, it extends to animals as well,” DeGeneres said in a statement. “Portia and I have been customers of Miyoko’s Creamery for several years now and their cheeses and vegan butter have become staples in our home. As we learned more about the products and about Miyoko herself, we knew this was a special and exciting company that we wanted to support.”
de Rossi cited Miyoko’s recent announcement to help a farmer transition away from animal agriculture to plants, as another reason to support this groundbreaking company.
“We are particularly impressed about their holistic perspective to the challenge of moving our society away from animal agriculture,” shared de Rossi. “They understand the big picture, that farmers are a part of the solution and require our support to transition away from current practices. It takes this holistic view to transition our world to plant-based diets.”
As reported by WAN last week, Miyoko’s Creamery will begin the process of helping transition a California-based farmer from animal agriculture to plants in early 2020.
“We have long admired and appreciated how Ellen DeGeneres and Portia de Rossi have used their platforms to advocate for a better world,” said Miyoko Schinner, Miyoko’s Founder and CEO. “With their support, Miyoko’s Creamery will be better equipped to do our part in helping to further this important shared mission.”
Since its launch just five years ago, Miyoko’s has introduced a wide range of celebrated plant-based dairy products that not only set a higher standard for taste and quality within the vegan dairy industry, but that are cruelty-free and significantly better for the environment, producing 98% less greenhouse gases than their traditional dairy counterparts.
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