Breaking! Hardee’s Tests ‘Beyond Meat’ For Breakfast, Lunch & Dinner; Free Samples Available In Select NC & MO Locations On Oct. 28th

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Hardee’s has announced that it is partnering with Beyond Meat to become one of the first quick service restaurants in the United States to offer plant-based breakfast, lunch and dinner options.

Starting today, Hardee’s is testing a new Beyond Breakfast Sausage Biscuit and an Original Beyond Thickburger for a limited-time in Raleigh, North Carolina, and Kansas City, Missouri.

To celebrate the launch, Hardee’s will offer customers a free Beyond Breakfast Sausage Biscuit, during breakfast hours, or an Original Beyond Thickburger, during lunch and dinner hours, with the purchase of a large drink on Monday, October 28th, at participating locations in their test markets, while supplies last.

CKE, the parent company of Hardee’s and Carl’s Jr., was an early entrant into the plant-based space. In December 2018, Carl’s Jr. became one of Beyond Meat’s largest U.S. plant-based, quick service partners with the launch of the Beyond Famous Star. With more than 4.5 million Beyond Famous Stars sold to-date, Hardee’s has taken key insights from the Carl’s Jr. launch and applied them to the test at Hardee’s restaurants.

“The new test of Beyond Meat products for the Hardee’s menu is bringing today’s consumers the innovation they crave, morning, noon and night,” Jenna Folk, Sr. Director of Brand Marketing for Hardee’s, said in a statement. “We’re kicking off the plant-based test in two markets with a strong college presence, we know college campuses specifically are helping to drive bold new conversations and lead culinary trends of the future, like the flexitarian diet. Knowing Beyond Meat is the market leader in the category, and with the tremendous success we’ve had at Carl’s Jr., we’re thrilled to expand the partnership in select Hardee’s restaurants.”

Hardee’s is prioritizing the quality flavors that the brand is known for by pairing innovative Beyond Meat offerings with the restaurants number-one selling, Made From Scratch Biscuits for breakfast and the signature Charbroil cooking-style for its burgers. The Original Beyond Thickburger includes a Beyond Burger patty, Charbroiled in Hardee’s signature style, and topped with lettuce, tomato, red onion, dill pickles, ketchup, mustard and mayo on a toasted premium bun. The Beyond Breakfast Sausage Biscuit includes a delicious Beyond Breakfast Sausage patty on Hardee’s Made From Scratch Biscuits, and both can be customized when ordering.

“Hardee’s has a strong heritage across the Southeast and their desire to offer the Beyond Burger and Beyond Breakfast Sausage reflects an important shift in the demand for plant-based meat,” said Ethan Brown, CEO and Founder of Beyond Meat. “We are excited to make plant-based options accessible in more and more communities as we move toward a better-for-you, more sustainable future.”

The Original Beyond Thickburger starts at $5.99, and the Beyond Breakfast Sausage Biscuit starts at $2.99. Both will be available in participating Hardee’s restaurants, price and participation may vary.

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