Breaking! Impossible Burger To Make Its East Coast Grocery Store Debut Tomorrow At Wegmans & Select Fairway Market Locations

After a record-shattering launch on the West Coast, the Impossible Burger will become available in the East Coast tomorrow at all 100 Wegmans grocery stores in seven states and at two Manhattan locations of Fairway Market.

“We couldn’t let the West Coast have all the fun,” Fairway Market shared in a post on its Facebook page this morning. “Starting tomorrow, head to any Wegmans and Fairway Market locations on 74th and 86th street in Manhattan to take Impossible Burgers home with you.”

As recently reported by WAN, last Friday the Impossible Burger made its grocery store debut at all 27 outlets of Gelson’s markets in Southern California.

During its first full weekend on sale at Gelson’s, the Impossible Burger outsold ground beef from cows based on both revenue and total number of pounds sold. In fact, Impossible Burger was the number one packaged food sold at Gelson’s from Friday through Sunday.

“The impossible burger generated more excitement than any other single product we have seen in more than a half-century of operations, Gelson’s market CEO Rob McDougall, said in a statement. “In addition to exceptional sales and volume, the launch initiated a historic consumer reaction from both our loyal and new customers. We look forward to the continued success of our relationship with impossible foods.

The flagship product from Impossible Foods is the plant-based meat that rivals ground beef from cows for taste, nutrition and versatility.

The Impossible Burger is on the menus of more than 17,000 restaurants in all 50 states and in nearly every type of cuisine; from burgers and pizza to poke sushi burritos.

Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions.

East Coast Customers Can Find Your Closest Wegmans location HERE!

You can help all animals and our planet by choosing compassion on your plate. #GoVeg