Breaking! McDonald’s Announces Its New McPlant Burger Which Will Begin Testing In Key Markets Next Year
Lauren Lewis
Sales of McDonald's new soy-based patty have far surpassed estimates in Sweden, where half the population says it's interested in more vegetarian options. Are diners just curious or truly lovin' it?
This morning, McDonald’s Corporation announced a new growth strategy, Accelerating the Arches, which encompasses all aspects of McDonald’s business. As noted in a statement by the company, the growth pillars build on historic strengths and articulate areas of further opportunity including incorporating plant-based options on its menu.
This includes the new McPlant,which the company describes in a post on its website as “a delicious plant-based burger crafted for McDonald’s, by McDonald’s, and with the kind of craveable McDonald’s flavor customers love.”
McDonald’s will begin to test the McPlant burger which is served on a sesame seed bun with all the classic toppings, in key markets next year. The company reportedly may include plant-based chicken and breakfast sandwiches on its menu as well.
As previously reported by WAN, McDonald’s tested its first plant-based burger, the P.L.T. (Plant, Lettuce, Tomato), in partnership with Beyond Meat, in 28 restaurants in Southwestern Ontario, Canada, last year.
We hope that the new McPlant burger is a huge success and leads to more compassionate plant-based choices in fast food dining worldwide.
You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg
