According to a new report, 60% of “meat” will no longer come from slaughtered animals by 2040.
While the ultimate goal for many is that 0% of what we eat will come from animals or their byproducts, as per global consultancy firm AT Kearney which released the report, an estimated 35% of all meat will be cultured by 2040, and 25% will be vegan replacements.
According to the report, which was based on interviews with experts, the threat to disrupt the multi-billion-dollar global meat industry is predominately due to environmental impacts such as climate change, as well as the public’s growing concern for not only their own health but for the welfare of animals.
“The large-scale livestock industry is viewed by many as an unnecessary evil,” the report states. “With the advantages of novel vegan meat replacements and cultured meat over conventionally produced meat, it is only a matter of time before they capture a substantial market share.”
The report estimates that approximately one billion dollars has already been invested in vegan meat replacements.
As reported by WAN, the shift toward plant-based diets has resulted in the formation of innovative and successful new start-ups such as Beyond Meat and Impossible Foods, which already have products available in restaurants and supermarkets in several countries.
The move also has many companies and brands scrambling to restructure their food products by eliminating meat completely or incorporating plant-based options into their offerings.
With plant-based options becoming more mainstream and available to consumers at retail outlets, restaurants, and fast food eateries such as: Burger King, Del Taco and KFC, the percentage of people NOT consuming meat from animals by 2040 may be much higher than the report’s 60% estimation.
We truly hope so!
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