Breaking News! COVERGIRL Is Now The Largest Makeup Brand To Become Cruelty-Free In The Global Fight To End Animal Testing For Cosmetics
One of the world’s leading beauty companies, Coty, announced a strategic partnership with Cruelty Free International that aims to end animal testing for cosmetics globally. As a first step in the partnership, Coty achieved Leaping Bunny Certification by Cruelty Free International for COVERGIRL, which is the largest makeup brand to ever be awarded this certification, the internationally-recognized gold standard for cruelty-free designation.
“COVERGIRL does not test on animals and now we’re Leaping Bunny certified by Cruelty Free International, which means we’re Cruelty Free across ALL of our products, EVERYWHERE we’re sold,” the brand with more than one billion dollars in retail sales shared on its Facebook page this morning. “At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you love and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it.”
Coty, which has a policy of not conducting testing on animals, worked with Cruelty Free International to undergo a rigorous audit that resulted in certifying that COVERGIRL products and ingredients are not tested on animals either by Coty or its suppliers.
“Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty-free cosmetics a mainstream reality,” Chief Marketing Officer of Coty Consumer Beauty, Ukonwa Ojo, said in a statement. “We know we are not alone in wanting a beauty industry that is free from animal cruelty and working with Cruelty Free International, we invite others to join us in turning these conversations into action.”
The Leaping Bunny Certification program is the most comprehensive worldwide cruelty-free standard and includes checking for animal testing down to the International Nomenclature of Cosmetic Ingredients (INCI) manufacturer level, and an ongoing internal monitoring system. Leaping Bunny Certification is the only globally recognized program that requires regular independent supply chain audits to ensure continued compliance.
“We are delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny Certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty-free after having met our rigorous criteria,” Michelle Thew, CEO of Cruelty Free International said. “Importantly, COVERGIRL’s certification demonstrates to the world that it is possible to be an accessible and innovative brand without inflicting suffering on animals.”
The Leaping Bunny logo will feature on all COVERGIRL products, the best visible and independent assurance to consumers of a company’s commitment to ensuring that the brand is free from animal testing and adheres to the strict criteria.
As part of the strategic partnership, Coty has also committed that at least one more of its brands will become certified through the Leaping Bunny program by 2020.