Breaking News! Leonardo DiCaprio Invests In Plant-Based Food Company Beyond Meat
Leonardo DiCaprio is the most recent high-profile advocate to invest in Beyond Meat, the leader in plant-based meat announced this morning.
“I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” said Ethan Brown, CEO of Beyond Meat. “His investment and role as an advocate reflect a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare. Leo was helpful early on in providing feedback on our burgers as we readied them for launch, and I look forward to continuing to collaborate as we bring delicious, satiating products to a rapidly increasing consumer base.”
DiCaprio will help Beyond Meat as it becomes a leading plant-based solution to the world’s growing demand for protein in the form of meat. With this new Beyond Meat innovation, no animals are harmed.
“Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate,” said DiCaprio. “The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping everyday consumers take action on climate change.”
This summer, the breakthrough Beyond Burger increased its distribution by sevenfold, expanding to 2,000+ stores and landing the revolutionary product in the meat case at the country’s two biggest grocery chains, Kroger and Albertsons Companies. To meet the swelling mainstream consumer demand for plant-based options, The Beyond Burger launched in over 600 top-performing Kroger-owned stores spanning 15 states and four of Kroger’s key banners: Fred Meyer, King Sooper, Kroger, and Ralphs. Albertsons Companies also expanded The Beyond Burger’s availability to more than 1,000 locations across their Safeway, Vons, Pavilions, Haggen, Carrs and Albertsons stores. Since launching to sell-out demand at Whole Foods in May 2016, the Beyond Burger has continued to gain mainstream momentum in meat cases nationwide.
The Beyond Burger is also making groundbreaking strides outside of the meat case, joining the menu at one of the fastest-growing national burger concepts. After conducting tests at eight locations around the country, BurgerFi announced it would launch the Beyond Burger system-wide at each of its 101 restaurants on Labor Day. BurgerFi offers vegan and non-vegan builds of the burger, creating more choices for consumers looking for a burger with benefits. In addition, Epic Burger, a trend-setting better-burger outfit based in Chicago, followed suit at all eight locations and has reported selling more than 10,000 burgers in the first two months. The Beyond Burger is also available at Veggie Grill and dozens of other foodservice outlets across the country.