Today, the Impossible Burger is making its worldwide debut in grocery stores at all 27 outlets of Gelson’s Markets in Southern California, from San Diego to Los Angeles, Ventura County, and Santa Barbara
Made by Impossible Foods, the plant-based Impossible Burger is currently on menus in more than 17,000 restaurants, but home chefs never had a chance to work with the Impossible Burger, until now.
A 12-ounce package of Impossible Burger will cost $8.99 at Gelson’s Markets, available in the meat section, both fresh and frozen. Gelson’s is limiting each customer purchase to 10 packages per visit.
“Three years ago, we introduced plant-based meat to top chefs in America’s most important restaurants. They consistently told us that the Impossible Burger blew them away,” Impossible Foods’ CEO and Founder Dr. Patrick O. Brown said in a statement. “We can’t wait for home cooks to experience the magic, whether using Impossible Burger in their family favorites or inventing new recipes that go viral.”
Beginning in October, shoppers will be able to receive free samples of the Impossible Burger, which is also kosher, halal and gluten-free certified, and participate in homestyle cooking demos at select Gelson outlets.
A 4-ounce serving of Impossible Burger has 0 mg cholesterol, 14 grams of total fat, 8g of saturated fat and 240 calories, as opposed to a conventional 4-ounce “80/20” patty from cows which has 80 mg cholesterol, 23 grams of total fat, 9g of saturated fat and 290 calories.
Impossible Foods will launch in additional grocery stores later this month, when the Impossible Burger makes its East Coast debut.
“Our first step into retail is a watershed moment in Impossible Foods’ history,” said Impossible Foods’ Senior Vice President Nick Halla, who oversees the company’s retail expansion. “We are thrilled and humbled that our launch partners for this limited release are homegrown, beloved grocery stores with cult followings in their regions.”
Throughout the fourth quarter and in early 2020, Impossible Foods also plans to expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions.
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