Burger King Launches The Plant-Based Impossible Whopper Throughout Canada This Month

Burger King and Impossible Foods announced that after a successful launch in the United States, the Impossible Whopper will be available throughout Canada beginning on April 12th

Burger King is the first quick-service restaurant in Canada to put the plant-based Impossible Foods patty on its menu nationwide.

“The Whopper is an icon, and we know how much our guests love its unique, flame-grilled taste. But, we also know those guests, and really, all Canadians, are always looking for more choices, and are increasingly interested in options without beef,” Matt Wright, General Manager of Burger King Canada, said in a statement. “That is why we are thrilled to have worked with the team at Impossible Foods to create a burger that is truly just as juicy and delicious as the classic Whopper.”

The Impossible Whopper is made with a flame-grilled patty topped with freshly sliced tomatoes and onions, crisp lettuce, ketchup, and crunchy pickles on a toasted sesame seed bun.

“We have been delighted by the popularity of the Impossible Whopper in the United States and are thrilled to bring it to our Impossible Foods fans in Canada,” stated Dennis Woodside, President of Impossible Foods. “Our goal is to sell Impossible products everywhere conventional animal meat is sold today, and that includes Burger King, whose huge footprint and affordable prices can make delicious plant-based burgers accessible to more Canadians than ever before.”

According to the Restaurant Brands for Good 2020 Year in Review report from the parent company of Burger King, guests who chose the Impossible Whopper in 2020 avoided the equivalent greenhouse gas emissions of driving about 520 million miles in an average passenger vehicle.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg

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