Retailers In UK Furious About Use Of Real Fur Found To Be Labeled Faux

Recent discoveries of fashion products in Europe that claimed to incorporate faux fur have left consumers and fashion retailers outraged…and demanding answers. Numerous investigations have ensued.

Many clothing chains in the UK have been saying that they only sell products with fake fur due to animal cruelty concerns, but is that really the case? Selling fur products from cats, dogs and seals is against the law in the UK and throughout the EU, although a recent Daily Mail article confirmed that fur from real animals are, in fact, being used by some manufacturers.

Among the deceptive brands, according to the Daily Mail, allegedly using animal fur in their products is the popular youth fashion label Missguided.

The Humane Society International (HSI) investigated after skeptical consumer, Donna Allison, revealed that she purchased a pair of Missguided’s pink high-heel sandals with a pompom decoration, she believed to be real fur.

Allison, reached out to Manchester-based company via Twitter and was less than pleased with, what appeared to be a generic response from Missguided, “that only fake fur is used in the products it sells.”

According to the article, the label on the shoes in question, which were available online and at its Westfield Stratford store in east London, “listed only man-made materials on the label.” Yet, after being tested in a laboratory, it was confirmed that the pompoms on the shoes were, in fact, made of cat fur.

Another pair of Missguided shoes also tested positive for rabbit fur.

Apparently, Missguided is not the only company misguiding consumers to products made with real animal fur. Gloves and hats sold by leading retailers were also discovered to be made partly from real fur.

Allison called the discovery, following her initial suspicion, “horrifying.”

It was determined that the products, made with fur from cats, raccoon dogs, rabbits, mink and fox, were produced in China, home to an abundance of fur farms, and then imported into the UK.

Strangely, while the import and sale of fur from domestic cats and dogs has been banned since 2009, imports of fur from a variety of other animals including fox, rabbit, mink, coyote, raccoon dog and chinchilla are permitted in the EU.

“We know the vast majority of British people reject the inherent cruelty of the fur trade but they are not getting the right information as consumers to avoid it,” Claire Bass, of HSI noted in the article.

While in the United States, there are numerous federal laws in place to protect wild animals, most prominently, the Endangered Species Act, there are few regulations concerning animals reared in fur farms.

“These farms can hold thousands of animals, and their farming practices are remarkably uniformed around the globe,” PETA explained on its website. “As with other intensive-confinement animal farms, the methods used in fur factory farms are designed to maximize profits, always at the expense of the animals.”

The United States does require that those who manufacture, import or sell fur garments, comply with strict labeling requirements under The Fur Products Labeling Act (FPLA).

As listed on the website, the following items are prohibited entry into the United States: All products made from sea turtles; All ivory, both Asian and African elephant; Rhinoceros horn and horn products; Furs from spotted cats; Furs and ivory from marine mammals; Feathers and feather products from wild birds; Most crocodile and caiman leather; and most coral, whether in chunks or in jewelry.

Source: Daily Mail, PETA,

Photo Credits: Express, Fur Free Alliance,,, Animal Equality, PETA


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