Three-time Olympian Kendrick Farris shares a strong message about adopting a plant-based diet in the new Switch4Good campaign.
Following its debut during closing ceremonies of the 2018 Pyeongchang Olympic Games, a commercial featuring six Olympians touting the benefits of consuming plant-based alternatives instead of animal dairy is continuing to encourage people to make the switch.
Vegan powerhouse Dotsie Bausch, who at almost 40 years old earned a silver medal for cycling at the 2012 Olympics, is leading the Switch4Good campaign and appears in the 30-second spot that is currently airing in New York, Los Angeles, Chicago, Philadelphia, Washington D.C., Boston, San Francisco, San Diego and Miami.
Bausch who credits “leaving violence out of her diet” as significantly contributing to her success and joined in the public service announcement by Seba Johnson, the first black female skier in the Olympics and the youngest in her sport at the 1988 games; Kendrick Farris, a three-time Olympian and the only U.S. male weightlifter to qualify for the Rio games; Kara Lang, a member of the 2008 U.S. women’s Olympic soccer team; Rebecca Soni, a world-record holding swimmer and six-time Olympic medalist; and Malachi Davis, a 2004 Olympic sprinter.
“We started this campaign for one reason: share the truth,” the team states on the Switch4Good website noting that ‘for too long the dairy industry has funded multi-million-dollar marketing campaigns that mislead consumers.’ “As athletes who have performed at the highest global sporting events in the world, we want to share what we’ve experienced and learned about the ‘big 4’ benefits of going dairy-free: health, performance, sustainability and ethics.”
