Former Olympians Join Powerful New Campaign To Encourage People To “Switch4Good“ From Dairy To Plant-Based Alternatives

Three-time Olympian Kendrick Farris shares a strong message about adopting a plant-based diet in the new Switch4Good campaign.

Following its debut during closing ceremonies of the 2018 Pyeongchang Olympic Games, a commercial featuring six Olympians touting the benefits of consuming plant-based alternatives instead of animal dairy is continuing to encourage people to make the switch.

Vegan powerhouse Dotsie Bausch, who at almost 40 years old earned a silver medal for cycling at the 2012 Olympics, is leading the Switch4Good campaign and appears in the 30-second spot that is currently airing in New York, Los Angeles, Chicago, Philadelphia, Washington D.C., Boston, San Francisco, San Diego and Miami.

Bausch who credits “leaving violence out of her diet” as significantly contributing to her success and joined in the public service announcement by Seba Johnson, the first black female skier in the Olympics and the youngest in her sport at the 1988 games; Kendrick Farris, a three-time Olympian and the only U.S. male weightlifter to qualify for the Rio games; Kara Lang, a member of the 2008 U.S. women’s Olympic soccer team; Rebecca Soni, a world-record holding swimmer and six-time Olympic medalist; and Malachi Davis, a 2004 Olympic sprinter.

“We started this campaign for one reason: share the truth,” the team states on the Switch4Good website noting that ‘for too long the dairy industry has funded multi-million-dollar marketing campaigns that mislead consumers.’ “As athletes who have performed at the highest global sporting events in the world, we want to share what we’ve experienced and learned about the ‘big 4’ benefits of going dairy-free: health, performance, sustainability and ethics.”

Louie Psihoyos, who won an Oscar in 2010 for The Cove and recently produced The Game Changers, a documentary promoting a plant-based diet as optimal for elite athletic performance, directed the informative spot.

In addition to the many health benefits, there are equally important ethical reasons to opt for a plant-based diet over one that includes dairy.

As previously noted by WAN, some of the horrors involved in dairy factory farming include, tearing calves away from their mothers within a day of birth, causing them both severe pain and distress.

Female calves are raised to become milk-making machines like their mothers while males are usually quickly killed to become veal or raised to eventually be slaughtered for their beef.

Just Tragic!

More information about the Switch4Good campaign and the many benefits of transitioning from dairy to one that is plant-based can be found HERE!

#Switch4Good #GoVegan

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg

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