Actress Freida Pinto will participate in Discovery Communications collaboration with World Wildlife Fund (WWF) to help raise awareness and preserve the habitat of the critically endangered wild tiger population.
Perhaps best known for Slumdog Millionaire, and who most recently starred in Guerrilla, will be one of the many high-profile celebrities who will be appearing on WWF/Discovery Communications to promote Project CAT: Conserving Acres for Tigers.
As per the New York Post, Ryan Seacrest, Kyle MacLachlan, and graffiti artist Sonny, are also supporting the efforts by Discovery and WWF to help double the wild tiger population by 2022, the next Year of the Tiger, in part by protecting land in India and Bhutan. WWF has been a driving force behind Tx2 for the past six years.
Animal Planet will host a six-hour block of tiger-themed shows on July 29th, 2017, and is creating an online Tigerpedia for people who are interested in the conservation efforts.
WWF estimates that over the course of the last century, tiger populations have declined by a startling 97%, from 100,000 to less than 4,000 in the wild today and this devastating statistic is mainly due to rampant poaching and habitat destruction.
It is believed that by giving the animals ample space, prey and protection from poaching, tiger populations can rebound.
Already an established conservation partner with the governments of India and Bhutan, WWF’s new affiliation with Discovery will enable rangers to more closely monitor tiger health and other key scientific data, take additional anti-poaching safeguards, and maintain land and corridors to improve movement of all wild animals.
“The global movement to protect tigers just got one million acres stronger,” David Zaslav, President, and CEO of Discovery Communications said in a statement. “Discovery is a purpose-driven company, and for more than 30 years we’ve had cameras in every corner of the globe, from Planet Earth to Racing Extinction, documenting and inspiring audiences about the beauty and splendor of our planet.
“Unfortunately, our cameras also have captured the fragile state of much of the world and its animals.”
Discovery will create original public service announcements and in-program content tied to Project C.A.T. to drive awareness and encourage viewers around the globe to take action to support wild tigers.
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