Kat Von D Launches Four New Shades Of Vegan Lipstick To Benefit Farm Sanctuary

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Having fully embraced veganism, the famed tattoo artist, and makeup mogul, Kat Von D, made good on her word to work on reformulating her entire cruelty-free Kat Von D Beauty brand to include products that are 100% vegan, such as their increasingly popular Everlasting Liquid Lipstick.

Picasta

Now, Kat Von D officially announced that not only will KVDB be launching four new Everlasting Liquid Lipstick shades, but that the proceeds from the special shades will benefit Kat Von D Beauty’s charity of the year Farm Sanctuary.

Money raised from the four new shades  will surely be put to good use at Farm Sanctuary as the heralded animal welfare organization continues “to protect farm animals from cruelty, inspire change in the way society views and treats farm animals, and promote compassionate vegan living.”

Ever the compassionate-creative Kat Von D further explained that the first color in the Farm Sanctuary collection would be named Hilda, in honor of the first animal that was rescued by the animal welfare organization in 1986; a sheep that was tragically discarded and left to die of starvation.

Farm Sanctuary

Beneath a stunning photo of herself, she captioned her Instagram post: “I’ve been testing out 4 NEW SHADES for the upcoming @katvondbeauty charity this year which proceeds will benefit @farmsanctuary! I’m naming this beautiful terra-cotta brick shade: “Hilda” — after the very first animal rescued by @farmsanctuary in 1986,” she wrote. “Hilda was a sheep that had been found discarded on top of a pile of dead animals in a stockyard left to die slowly from starvation and neglect.”

“Thankfully, because of compassionate activists like @genebaur and the folks over at @farmsanctuary, innocent animals [just like Hilda] are rescued, rehabilitated, and given a chance to live a long, loving life — and I can’t wait to raise money from these 4 new Everlasting Liquid Lipstick shades to donate to @farmsanctuary!”

Farm Sanctuary

She ended her post by encouraging people to stay tuned because the Kat Von D Beauty team would soon be sharing more “sneak peeks” from the Farm Sanctuary Collection on Instagram @katvondbeauty!

Kat Von D Beauty products marked #VeganAlert indicate that the finished product is vegan.

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