Net-a-Porter Chooses To Make Compassion The Fashion & Goes Fur Free!



An exciting announcement has been made today that the online retailer Net-a-Porter (YNAP) has finally gone fur-free. They have announced that they will stop selling all items and accessories made with real animal fur.

This humane decison to stop selling real fur will effect many of the brands that sell clothing on Net-a-Porter’s high fashion site such as, Burberry, Gucci, Michael Kors, and Prada. The humane decision by Net-a-Porter will also be put into effect for their other online companies Mr Porter, Yoox, and The Outnet, which is a victory for fashion.

We hope that this important decision will influence the fashion industry to make compassion the fashion.

In a statement to WAN from Stephen Kamifuji the creative director of the luxury fashion and philanthropy magazine Genlux, he said, “Genlux has been a fur free fashion publication since its inception, we’re thrilled that Net-a-Porter has made the humane decision to go fur free as well. Our hope is that the rest of the fashion industry follows suit.”

Today’s announcement came from the Humane Society International who has been working with Italy’s Anti-Vivisection League (Lega Anti Vivisezione). “Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights,” Matteo James Moroni, head of sustainability for Yoox Net-a-Porter, said. “With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”

According to the HSUS, Last month, VF Corporation, the parent company of more than two dozen popular clothing brands, including The North Face, Vans, Timberland, Wrangler, and Nautica, partnered with The HSUS and HSI to announce it too will cleanse its supply chain and all of its garments of animal fur—as well as angora and leather from exotic animals.

We applaud those in the fashion industry who are using alternatives to using animals for vanity in fashion, such as: fur, leather, exotic animal skins and cosmetics that are tested on animals. We see the light at the end of the tunnel and know that it is just a matter of time for more luxury brands to choose compassion in fashion.

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