The Future Is Beyond Meat; As Their Stock Soars, Could This Be The End Of The Meat Industry As We Know It?


The public’s growing appetite for plant-based options is continuing to gain unprecedented momentum since Beyond Meat became public last week. Marking the most successful market debut by a U.S. company in nearly two decades, shares of Beyond Meat’s stock (BYND) have approximately doubled in less than one week.

“Investors and entrepreneurs are capitalizing on a global shift in the way meat is produced,” Executive Director Bruce Friedrich of The Good Food Institute (GFI) said in a statement. “The market opportunity here is massive.”

According to a new report released this week by GFI, more than $16 billion was invested in U.S. plant-based meat, eggs, and dairy companies over the past 10 years, including $13 billion in 2017 and 2018 alone.

“Shifting consumer values have created a favorable market for alternatives to animal-based foods, and we have already seen fast-paced growth in this space across retail and foodservice markets,” continued Friedrich.

This has been a history-making year for Beyond Meat as its portfolio of revolutionary products, including its latest innovation Beyond Beef, is now available in more than 35,000 restaurants, grocery stores, universities, hotels, stadiums and beyond.

As of yesterday, Chanticleer, the owner, operator, and franchisor of multiple nationally recognized restaurant brands, announced that it has partnered with Beyond Meat to offer its guests the 100% plant-based Beyond Burger which has lower saturated fat than regular beef, but still delivers flame-broiled flavor and 20g of plant-based protein.

According to the company, participating brands include: Little Big Burger, American Burger Company, Burgers Grilled Right and Just Fresh that include 50 plus individual store locations. Each brand will be designing and testing its own unique Beyond Meat burger build using fresh local ingredients.

Last month, Beyond Meat also made history by partnering with Del Taco Restaurants which began selling Beyond Tacos; making it the first national Mexican fast food chain to offer Beyond Meat’s 100% plant-based protein option at the company’s 580 restaurants across the country.

Demonstrating that the plant-based diet trend is not a fad but the future, Burger King, McDonald’s Germany, and QDOBA have also beefed up their menus with plant-based meat options.

The Future Is Beyond Meat! 

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