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Beyond Meat & KFC Launch The ‘Plant-Based Spicy Beef Wrap’ In More Than 2,600 KFC Locations Throughout China

June 11, 2021

By WAN

Beyond Meat is continuing its ongoing partnerships worldwide with KFC China, collaborating on a new Plant-Based Spicy Beef Wrap. Available for a limited time, the wrap is available now in over 2,600 stores in 28 cities throughout China.

This latest product launch follows the first collaboration between Beyond Meat and KFC China last year with the release of the Beyond Burger in select KFC locations around the country. Beyond Meat is proud to partner with KFC China to help support the brand’s commitment to offering its customers more diverse and sustainable protein options. KFC China’s initiatives match up seamlessly with Beyond Meat’s principles for offering plant-based meat that can benefit both people and the planet.

The beef wrap has long been one of KFC China’s in-demand limited menu items. However, this year marks the first time that the beloved juicy wrap is available with a great-tasting plant-based meat filling. The Plant-Based Spicy Beef Wrap marks a delicious new chapter in this bold partnership.

The five-sided wrap offers consumers a delicious flavor and satisfying texture similar to beef but using plant-based meat. The Plant-Based Spicy Beef Wrap comes in a crispy tortilla and soft wheat tortilla combo exterior.

The wrap boasts a range of tantalizing plus points, including zero cholesterol and 12.8 grams of plant-based protein, while still delivering the delicious flavor similar to that of beef that fans of the wrap have come to expect.

“We are honored to be KFC China’s chosen partner to introduce the first plant-based meat version of the Spicy Beef Wrap, one of their most iconic and popular menu offerings to consumers,” Ivy Xu, Brand & PR Director of Beyond Meat China, said in a statement. “As people continue to seek ways to incorporate plant-based protein into the meals they love, we are confident that KFC guests will enjoy the delicious taste of the Plant-Based Spicy Beef Wrap just as much as the original, and will be excited by the added nutritional and environmental benefits of Beyond Meat.”

The Plant-Based Spicy Beef Wrap is available in participating KFC stores around China while supplies last.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg

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