Breaking! Veggie Grill’s New Plant-Based Restaurant ‘Stand-Up Burgers’ Opens Today In Berkeley, CA; First 300 Customers Receive A Free Burger, Fries & Shake

THE STAND-UP BURGER – 2x grilled Impossible patty topped with 2x cheese with lettuce, tomato, onion, pickles, and special sauce on a brioche bun.

Created by the team at Veggie Grill, Stand-Up Burgers,’ a 100% plant-based fast-casual restaurant serving up indulgently bold burgers, fries, and shakes, will open their doors today at 11:00 am in Berkeley, California, at 48 Shattuck Square. To commemorate the opening, Stand-Up Burgers will be giving away a burger, shake, and fries to the first 300 people in line, while supplies last.


Stand-Up Burgers will also open two locations in Chicago in late spring.

From the plant-based BBQ Bacon Cheeseburger and The Freebird Crispy Chicken Sandwich to delicious Onion Rings and their new Save The Animal-Style Fries, Stand-Up Burgers has reimagined the classic burger stand and is unapologetically serving up an all plant-based decadent menu where people can feast on the classics, without sacrificing nostalgia or taste.

SAVE THE ANIMAL-STYLE FRIES – Topped with special sauce and grilled onions.

People across the United States are demanding more sustainable ways of living and eating, and Stand-Up Burgers is here to help them embrace and embark on their conscious food journey. Nutrition, climate change, sustainability, and animal welfare are all driving this unstoppable rise in the plant-based movement. Today, with cutting-edge innovation in meat alternatives, standing up for the planet and change has never been easier, more satisfying, and more delicious.

“We are excited to introduce Stand-Up Burgers to the Berkeley community, a historically passionate and vocal community, and invite them to stand-up for what they believe in and show love for the planet, animals, and themselves,” T.K. Pillan, Veggie Grill’s Co-Founder said in a statement.

As a brand that believes in doing good while you eat good, Stand-Up Burgers will partner with various local charities that benefit people, animals, and the planet. For the months of March and April, a portion of the proceeds of every purchase of the signature Stand-Up Burger or Stand-Up Shake will go to Berkeley Humane and Support + Feed.

As previously reported by WAN, Stand-Up Burgers is the second food concept that Veggie Grill has opened this year to address the surging consumer demand for plant-based options. The company recently launched Más Veggies Taqueria, a virtual Mexican restaurant, offering all plant-based food for delivery only.

Free Burgers for Life will also be given to one of its Instagram followers. Everyone who follows @eatstandupburgers opening week will be entered to win the contest.

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