Victory! High-End Paris Fashion Brand BA&SH Goes Fur-Free!

Designer clothing brand ba&sh has announced that it has joined the Fur Free Retailer initiative, committing not to use and market animal fur in its designs.

More than 1,500 brands worldwide have renounced fur fashion and joined the international Fur Free Retailer program.

FOUR PAWS, the global animal welfare organization who has helped develop ba&sh’s animal welfare policy, said that this was another “step in the right direction” for ending the fur trade once and for all.

“FOUR PAWS has worked hand in hand with ba&sh to develop its animal welfare policy, which has now been endorsed by the Fur Free Retailer programme. We’re thrilled to see that ba&sh has joined the legion of fashion brands saying that the fur trade does not belong in a modern society,” said Jessica Medcalf, Animal Welfare and Textiles Program Manager at FOUR PAWS.

“Today, we are honored to become a ‘Fur Free Retailer,’ an achievement that motivates us to persevere our work to promote animal welfare alongside our partners One Voice and FOUR PAWS,”said Joh Vinding, Chairperson of the Board of the Fur Free Alliance.

“As the representative of the Fur Free Alliance in France, One Voice is thrilled to welcome ba&sh to the cause,” said President the of One Voice Muriel Arnal. “The brand thoroughly deserves to join the Fur Free Retailer program and we are proud to see that our fight for more ethical fashion and the end of fur is making progress in France and around the world!“ 

Last week, the Fur Free Europe European Citizens’ Initiative (ECI), which aims to achieve an EU-wide ban on keeping and killing animals for the sole purpose of fur production, officially surpassed the one million validated signatures that are required for a potential law change.

Earlier this year, 38 major apparel brands, including ba&sh, Hugo Boss, OVS, and Marc Cain wrote to the European Commission to support the European Citizens’ Initiative (ECI) Fur Free Europe, which highlights the need for an EU-wide ban on fur farming and a ban on the import of farmed fur products into the European market.