Major Victory! Sephora Bans Mink-Fur Eyelashes & Will Now Only Sell Synthetic Or Faux-Fur

Photo by PETA

Following a campaign by PETA garnering more than 280,000 e-mails from concerned shoppers, Sephora has confirmed that they have banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward.

“There’s no difference between a mink coat and mink eyelashes when it comes to animal suffering,” says PETA Executive Vice President Tracy Reiman in a statement. “PETA is celebrating Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that there’s nothing beautiful about stealing an animal’s fur.”

As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages with many suffering from infections or broken or malformed legs. Some minks even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. They are then gassed, electrocuted, or their necks are broken so their fur is not “damaged.” Despite this, Sephora marketed mink eyelashes as “cruelty-free.”

PETA is calling on Velour and Lilly Lashes, two brands that previously supplied Sephora with mink eyelashes, to go fur-free.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg