Breaking! Italian Fashion House Moncler Makes Compassion The Fashion & Goes Fur-Free!

Italian fashion house Moncler announced this morning that it will phase out the use of fur in all of its collections. The company will stop sourcing fur this year.

As per a statement by Moncler, this decision is consistent with Moncler’s ongoing commitment to responsible business practices and builds on the brand’s constructive and long-term involvement with the Italian animal rights organization LAV, in collaboration with the Fur Free Alliance.

The move follows other designers, department stores, and even fashion publications that have made the same compassionate and ethical choice.

“Italy has quickly become a hub for fur-free fashion now that the country banned fur farming last year and many of its renowned brands, including Armani, Prada, Versace, Valentino and Gucci, are fur-free,” PJ Smith, fashion policy director for the Humane Society of the United States and Humane Society International, said in a statement sent to WAN. They applauded Moncler for helping to make the fashion industry more humane.

Designers making the public decision to ban fur in their collections is in part due to customers growing demand for ethical and environmental materials.

Moncler claims to do so with its newly-launched Born To Protect collection as well, “reflecting the brand’s dedication to protecting the planet and creating a better future for all.” As per the company’s website, the collection is made of a variety of lower impact materials, including recycled nylon and polyester.

Unfortunately, the company continues to use wool and down, claiming that the materials are sourced according to specific sustainability standards.

Moncler’s Sustainability Plan 2020-25 focuses on five strategic drivers: climate action, circular economy, fair sourcing, enhancing diversity, and giving back to local communities. Commitments include 50% of nylon used in Moncler collections to be sustainable by 2025, more than 80% of nylon scraps recycled by 2023, zero single-use conventional plastics by 2023, science-based CO2 emissions reduction targets by 2030, the use of 100% renewable energy at its own sites worldwide by 2023, protection of 100,000 people in need from the cold by 2023.

We hope that Moncler‘s choice to go fur-free expands its ethical and sustainability plans to include eliminating wool, down, and any other products derived from the abuse of animals.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg