Breaking! Plant-Based JUST Egg Added To The Menu Of More Than 500 Dicos Fast-Food Restaurants In China

Eat Just, Inc., a plant-based and cultured meat company that applies cutting-edge science and technology to create healthier, more sustainable foods, just announced that Dicos, one of the leading fast-food chains in China, has added JUST Egg to its menu at over 500 locations.

The chain’s conventional egg patty will be replaced with JUST Egg’s pre-baked, folded egg, marking the first time a major quick service restaurant has swapped an animal-based product with a plant-based one across multiple menu offerings. The addition of a plant-based egg at one of China’s most popular restaurants signals growing consumer excitement and business momentum for delicious, healthier and more sustainable foods.

“We have witnessed the excitement consumers in China have for JUST Egg, all driven by a generational move to healthier, more sustainable foods,” Eat Just’s Co-Founder and CEO, Josh Tetrick, said in a statement. We are grateful to partner with Dicos on this global plant-based protein milestone.”

Dicos stores in Shanghai, Beijing, and Guangzhou, as well as in Liaoning and Shandong provinces will introduce JUST Egg in three breakfast burgers, three bagel sandwiches, and a “western” breakfast plate.

To commemorate JUST Egg’s launch, the companies will leverage Weibo and WeChat in addition to Douyin and Kuaishou video-sharing platforms to build awareness and drive consumer trial through a series of breakfast “unboxing” videos featuring technology-oriented key opinion leaders.

“The introduction of JUST Egg at Dicos is a product and brand upgrade based on consumers’ increasing interest in nutrition, healthier diets, and environmental awareness. Adding JUST Egg to our core breakfast menu offerings will allow customers to experience JUST Egg in a variety of ways,” stated Dicos Chief Marketing Officer Xie Yahui. “We look forward to the consumer response and will plan future menu offerings around it.”

JUST Egg has been available in China since 2019 on popular e-commerce platforms like Alibaba-owned Tmall and JD.com, with growth of 70%. The product has also been sold in select brick-and-mortar retail and foodservice locations.

As previously reported by WAN, Eat JUST, Inc. recently became the first company to sell its no-kill GOOD Meat Cultured Chicken at the exclusive 1880 Club in Singapore on December 19th, 2020.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg

More on this topic

Popular stories

Beyond Meat Triples Distribution Of Beyond Burgers In More Than 2,400 Walmart Locations In The U.S. Beginning Next Week

Beyond Meat has announced a major expansion in its long-standing relationship with Walmart, the world’s largest retailer. Following this summer’s successful launch of the...

UPDATE! Search & Rescue Teams Are Working Around The Clock To Save Human & Animal Lives In The Aftermath Of The Earthquake In Turkey...

Photos from Aydin Arik / Anadolu Agency / Getty UPDATE: Monday, February 13th The devastating aftermath of last week's earthquake in Turkey and Syria is growing in...

Burger King Launches The Plant-Based Impossible Whopper Throughout Canada This Month

Burger King and Impossible Foods announced that after a successful launch in the United States, the Impossible Whopper will be available throughout Canada beginning on...